In Harvard professor John Kotter’s book, A Sense of Urgency, he contends that a “winning strategy combines analytically sound, ambitious but logical goals with methods that help people experience new, often very ambitious goals, as exciting, meaningful, and uplifting—creating a deeply felt determination to move, make it happen, and win, now.” In other words, not all change strategies are created equal. And a good change strategy is not good enough if it isn’t supported by those whom it affects.
Source:
Astd.org
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