You cannot have a knowledge management initiative without being focused on how people interact, with processes, with technology, with content and with each other. At the heart of a KM initiative is change. People are challenged to change and evolve the way that they engage with the world.
I would recommend showing people how knowledge management can help improve their life in a real way. This is what creates buy-in. Once KM methods are associated with concrete benefits the doors are open for progress to be made. Seek small wins first. Provide basic tactics and techniques that help people solve a problem or work more effectively. This helps to generate much-needed support for the initiative.
This process also creates an educated populace knowledgeable about KM methodology and it's desired outcomes. This is an important step in creating champions and evangelists.
Remember KM isn't about a new tool or a process. KM is about people!
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